Pastiglie Valdolci
Le
pastiglie Valdolci, anche se prodotte dalla Pastival (la stessa delle
Pastiglie Valda), furono poco apprezzate, sia in termini di vendite che
di successo presso il pubblico. Eppure bisogna comunque ricordarle.
Erano
gli anni Cinquanta, e il boom economico stava facendo capolino anche in
Italia. In questo periodo si assistette ad un aumento delle “variazioni
sul tema” di farmaci famosi. “Con vitamina C”, “senza stricnina”,
“arricchito di barbiturici”, e tanti altri claims commerciali,
iniziarono ad affollare le scatole dei medicinali nati nella prima metà
del Novecento, sintomo di consumatori che non si accontentavano più, e
potevano permettersi il prodotto più costoso, ma maggiormente adatto
alle loro esigenze.
Le
pastiglie Valdolci nacquero, infatti, per “le gole e i palati delicati
dei bambini e delle donne” (cit. il retro della scatola), in modo che
potessero combattere la gola secca, facilitare la respirazione, pulire
l’alito e attenuare gli effetti del tabacco.
Certamente
destinare il prodotto ai bambini fumatori oppure alle donne che non
reggono nemmeno una goccia di pino o una caramella frizzante, non è poi
quella grande idea commerciale, ma le ragioni per cui le pastiglie
Valdolci non sfondarono è molto più complessa.
Nonostante
la bontà del prodotto, in quanto la caramella era composta totalmente
da estratti vegetali e balsamici di origine naturale, il pubblico degli
anni Cinquanta aveva scoperto che con gli antibiotici il mal di gola
passava in un giorno, e si rivolgeva con fiducia al mercato del “super –
farmaco” che stava nascendo in quell’epoca. In fondo, chi aveva voglia
di curarsi naturalmente, quando la Borocillina con una pastiglia ti
guariva?
Ecco la foto della scatola:
Misura
7 cm di diametro x 2,4 cm di altezza e risale agli anni Cinquanta /
Sessanta del Novecento. La scatola non raccomanda dosi particolari.
L’elenco degli ingredienti purtroppo è andato perso, in quanto presente
solo sulla fascetta di carta che sigillava la scatola. Se nella vostra
collezione ne avete qualcuna integra e volete mandarmi l’elenco degli
ingredienti mi fareste un favore enorme.
Grazie per aver letto il post!
ENG---------------------------------------------------------------------------------------------
Valdolci
pastilles, even if produced by Pastival (the same as Pastiglie Valda),
were little appreciated, both in terms of sales and success with the
public. Yet we must remember them anyway.
It was the 1950s, and the economic boom was also appearing in Italy. In this period there was an increase in the "variations on the theme" of famous drugs. "With vitamin C", "without strychnine", "enriched with barbiturates", and many other commercial claims, began to crowd the boxes of medicines born in the first half of the twentieth century, a symptom of consumers who were no longer satisfied, and could afford the more expensive product, but better suited to their needs.
Valdolci pads were born, in fact, for "the delicate throats and palates of children and women" (cit. The back of the box), so that they could fight the dry throat, facilitate breathing, clean the breath and mitigate the effects of tobacco.
Certainly targeting the product for smoking children or for women who do not even hold a drop of pine or a sparkling candy, is not that great commercial idea, but the reasons why the Valdolci pads did not break through is much more complex.
Despite the goodness of the product, as the candy was totally composed of plant and balsamic extracts of natural origin, the public of the fifties had discovered that with antibiotics the sore throat passed in a day, and turned with confidence to the market of "Super-drug" that was being born at that time. After all, who wanted to heal naturally when Borocillin healed you with a tablet?
The box measures 7 cm in diameter x 2.4 cm in height and dates back to the 1950s / 1960s. The box does not recommend special doses. Unfortunately, the list of ingredients has been lost, as it is present only on the paper strip that sealed the box. If you have some in your collection and want to send me the list of ingredients, you would do me a huge favor.
Thanks for reading the post!
It was the 1950s, and the economic boom was also appearing in Italy. In this period there was an increase in the "variations on the theme" of famous drugs. "With vitamin C", "without strychnine", "enriched with barbiturates", and many other commercial claims, began to crowd the boxes of medicines born in the first half of the twentieth century, a symptom of consumers who were no longer satisfied, and could afford the more expensive product, but better suited to their needs.
Valdolci pads were born, in fact, for "the delicate throats and palates of children and women" (cit. The back of the box), so that they could fight the dry throat, facilitate breathing, clean the breath and mitigate the effects of tobacco.
Certainly targeting the product for smoking children or for women who do not even hold a drop of pine or a sparkling candy, is not that great commercial idea, but the reasons why the Valdolci pads did not break through is much more complex.
Despite the goodness of the product, as the candy was totally composed of plant and balsamic extracts of natural origin, the public of the fifties had discovered that with antibiotics the sore throat passed in a day, and turned with confidence to the market of "Super-drug" that was being born at that time. After all, who wanted to heal naturally when Borocillin healed you with a tablet?
The box measures 7 cm in diameter x 2.4 cm in height and dates back to the 1950s / 1960s. The box does not recommend special doses. Unfortunately, the list of ingredients has been lost, as it is present only on the paper strip that sealed the box. If you have some in your collection and want to send me the list of ingredients, you would do me a huge favor.
Thanks for reading the post!
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